Totally Indian

Wednesday, April 05, 2006

Doordarshan unforgetables

I came across a very popular and cute doordarshan film 'ek titali anek titaliyan' ! Some of you might still remember it. I found it in someone's blog and thought of sharing it with you. (Click on update 3 )http://www.arjunprabhu.com/blog/archives/2005/04/30/ek-titali-anek-titaliya/
You can also listen to 'mile sur mera tumhara' here,video is not available.You may have to download Media player. I remember we used to come running to the TV at the very sound of these.
Now thinking about it, I recall a few of the advertisements which cast an impression on our childish minds.
1) Jab main chota ladka thaa,badi sharaarat karta thaa
Meri chori pakdi jaati....................jab roshan hua bajaj
Kya rangeen jawani thii,ek raja aur ek rani thii
Raja-rani pakday jaatay.............jab roshan hua bajaj
Ab main bilkul budha hoon,goli khake jita hoon
Lekin aaj bhi ghar kay andar.......jab roshan hua bajaj !!
2) Waah Raju,tumhare daant to motiyon jaise chamak rahe hain.
per masterji aapke?? colgate
3) bhala uski kameez meri kameez say safed kaise? Safedi ki chamkaar SuperRin say !!
4) Lalitajee.....Bhaisaheb........she was famous for surf (I think).Does anybody remember?
5) Washing powder nirma.........Doodh si safedi,nirma say aaye
rangeen kapda bhi khil-khil jaaye.....sabki pasand nirma !!
6) achooo..........!! Yeh kya haal bana rakha hai,kuch letay kyon nahi?
Bahut si dawaayiyan li sir, koi faayda nahi
Coldarin li ?? ........Sardi say aaraam ,chusti say chale kaam.......Coldarin !!
7) Lifebuoy hai jahan...tandaroosti hai wahaan !!
8) Sunday ho ya monday ...roz khaao ande !!
9) Thumps up,taste the thunder !
10) Badi nazon say paali humari banno tujhe haldi ka uptan lagaye sakhiya
teri kaaya ko chanchal banaye sakhiya...roop nikhar aaya hai vicco termeric say !

I will end it here now,though some more are actually hoovering over my mind.
Some shows like Show theme,chitrahaar,Quiz time,Yeh jo hai zindagi, Fauji, Malgudi days and Moghli with the famous song 'jungle jungle baat chali hai' used to be my favourites.

Write about your favourites on doordarshan oldies.It would be fun to read them !!

15 Comments:

  • Anjali di,
    Here are some more... I just loved remembering the Mango ripe one..ahh those wonderful Spiderman days and ain waqt pe light ka katna !@#$%^@%@#

    ===============
    Dabur Chyawanprash (a very famous ad): Featuring great Marathi character actor (who was pretty old by then), Shriram Lagoo. He also has lent his histrionic might (he was another shaking A. K. Hangal but also a villain more often than AKH himself) to Hindi movies. But in this ad (which was released pretty much around the time that the serial Khandaan, which featured both Lagoos, was playing on national television), he is just a regular rich-grandpa (dadaji) and has a social message (sort of) for you.

    kid: Dadaji! Badminton!
    SL: uh-huh, pehle Dabur Chyawanprash
    (voice over): Anwla aur chalees se bhi adhik gunon se bharpoor, Dabur Chyawanprash!

    Pan Parag: (another very very famous ad): Featuring the suppressed histrionic mights of a fat Shammi Kapoor and Ashok Kumar and their wives (one of them was Asha Lata, maybe? They were the typical maa-wife roleplayer women of the early- and mid-80s... If someone knows their names, please send them to me. Thanks!)
    Scene: Shehnai playing in the background, it is the house where the wedding is supposed to take place, which is the bride's house, and it happens to be Ashok Kumar's house. His wife:

    AKW: Suniye, ladki ke maa-baap aaye hain
    AK: Arrey, aaiye, aaiye (ha ha ha ha ha, mandatory laughter from all four members)
    SK: Baarat... thik 8 baje pahunch jaayegi. Par hum aapse ek baat to kehne bhool hi gaye!
    (Shehnai stops, and sudden jarring music is played on keyboard while AK and his wife share a worried look... thinking... DOWRY!)
    SK: Ghabraiye nahin, hume kuch nahin chahiye! Hum to sirf itna chahte hain ki aap baraatiyon ka swagat... Pan Parag se kijiye!
    AK (relieved): Oh-ho, Pan Parag! Humein kya maloom tha aap bhi Pan Parag ke shaukeen hain... (he pulls out a tin can from under his shawl) Yeh lijiye Pan Parag
    (closeup of SK's face which brightens up): PAN PARAG!
    (singer, probably Priti Sagar): Pan Parag, pan masala Pan Parag
    Khatir-daari mein zaroori, iske bina mehfil adhoori
    Pan parag, pan masala, Pan Parag!

    Pan Parag: (another famous version of this ad): Features Jalal Agha (I always get confused about who the dad was, and who the son was. This was the son, and I think his name was Jalal Agha)
    Scene: JA enters a party, and guests notice him and start talking to him.
    Guest1 (played by middle aged Delhiite-looking lady): Arrey lo, aagaye? Aaj kal to bade chaaye hue ho TV par, Pan Parag aur kya kya!
    JA (smiles humbly): Shukriya
    Guest2 (played by Vipin Handa, who went on to have a short-lived talk show called Aamne-Saamne): TV mein to hamesha tayaar rehte ho, aaj kahan hai tumhara dibba?
    JA (smartly pulls out a pillow pouch!): To YEH kya hai?!
    Guest3: Ek se... mera kya hoga!!! (laughs)
    JA: To aap DO lijiye!
    Guest4's voice: Aur mere liye?
    (JA turns towards the voice, sees its a really tall dude, and pulls out the whole strip and smiles at camera, while Priti Sagar - I think - sings the jingle above)...

    =====
    OK Soap: jingle: Jo OK sabun se nahaaye, kanval sa khil jaaye! OK nahane ka bada sabun!
    (character, played by Raja Bundela (thanks to a bunch of people for sending me emails about this!): Sachmuch, KAAFI BADA HAI!
    (voice-over): Jo OK se nahaaye, kamal sa khil jaaye. TATA utpaadan.

    ============
    Sylvania Laxman: The early ad didn't have the singing bit. It was just Asrani who was a servant. And the lamps in the house all go phut at the same time, so his mistress sends him over to the store to buy Sylvania Laxman bulbs. He tries to remember, but by the time he reaches the store (owned by Viju Khote), he has forgotten what it was called...

    Asrani: Ey bhai, Raam Laxman bulb dena!
    Viju Khote: AISA KOI BULB NAHIN AATA!
    Asrani: Aji kaise dukaandaar hain aap! Duniya bhar mein mashoor (and even at this point, VK starts to understand what A wants and starts to pick it out), uttam quality ka bana....
    VK: To Sylvania Laxman bulb chahiye tumhein
    Asrani: Haan haan wohi, lekin ek nahin chhai.
    VK: Chhai?
    Asrani: POORE GHAR KE BADAL DALOONGA!

    =========
    ECE Bulbs: This ad starred the Artist Better Known As Ghanshu Bhikari (from Nukkad). On the way out of the house, Ravi Baswani's wife says:

    (singing) Bhool na jaana! ECE bulb laana!

    and then there's a whole lot of people talking in different languages asking him not to forget...

    Parsi: Dikra, bhool to nai, ECE bulb lavjo!
    Bangaali aurat: Bhoolbe naa nee sho bulb ECE bulb

    (I forget the other people)...

    and the Bangaali aurat is the last one to tell him about the bulb, when he reaches the bulb shop owned by Ghanshu and says:
    Bulbbulbbulbbulbbulb....
    Ghanshu sings: Jyaada de ujaala (and the bulb/tube lights up in his hand) din-o-din chalne waala ECE bulb aur ECE tube!

    ==========
    NECC (National Egg Coordination Committee): A very famous ad, because the jingle was catchy.

    Calendar (Again, I am using the famous character played by said person from Mr. India, his real name being Satish Kaushik): Meri jaan, meri jaan, murgi ke ande!
    Dilip Dhawan: Khaana meri jaan, meri jaan, murgi ke ande!
    Female: Omlet khilaoon, fried khilaoon, boiled khilaoon!
    Priti Sagar's voice: Khilaoon murgi ke, murgi ke, ande hi ande!
    (voice over, probably Harish Bhimani): Sunday ho ya Monday, roj khaayein ande
    Calendar (with an egg held between thumb and first two fingers): Fantash-tick!

    =======
    Rasna: This ad became huuuuuuge when it was played right before and during the fifteen-minute cartoon, shown on Sunday evenings, Spider-Man

    Mango Ripe jingle:

    Mango ripe! Mango ripe! Naya hai Rasna Mango Ripe...
    Koi samay ho koi bhi din Rasna Mango Ripe ka din
    (mmm yummy) (different ways of drinking Mango Ripe: either with water, or as milk shake - at one point they had the shake bottle free with some offer)
    Mango ripe! Mango ripe, mazey ka Rasna Mango Ripe!
    ( I LOVE YOU RASNA!)

    =====
    Pudeen Haara: Hamdard has a lot of ads. One of them features this guy I refer to as Bhanu Pratap because there was some typical 80s revenge movie we saw that had this guy as the villain Bhanu Pratap. Anyway, this ad features Bhanu Pratap as a madaari... and Master Bittu is watching him juggle apples or something. Suddenly the music stops and the apples fall and BP is crouched... "Madaari ji kya hua?" "Kuch nahin beta, p-p-pet mein dard hai!"

    Master Bittu rushes to his grandma: "Dadi ma, dadi ma, woh pudine waali dawa do, na, madaari ke pet mein bahut dard hai!"

    voice over: Pudeen Haara!

    =====
    Teacher: Bacchon, yeh hai hamaare daaton ki banavat! (looks around) Raju! Tumharei daat to motiyon jaise chamak rahey hain!
    Raju: (played by Master Bittu, I think): Kyon na ho, masterji, main Dabur ka Lal Dantmanjan jo istimaal karta hoon!
    (a few more dialogues by the teacher, extolling Raju's good habits, which unfortunately I don't remember because the short version of this ad received more airtime)
    Another student: Lekin masterji, AAPKE DAANT?!

    this ad is connected with the following jingle, though I don't remember at what point in the ad this really starts to play:
    (male) Daaton ki karey hifazat, moti sa chamkaaye!
    (female) Dabur Lal Dantmanjam se mukhda khil khil jaaye!
    (male voice-over) Kifaayti, aur asardaar!

    ====
    PRESTIGE ad
    The original ad features a wife slaving away in the kitchen while her mother-in-law relaxes in the living room and the hubby is at work (I think). The wife is reaaaaallllyyy overworked and understandably loses it, and starts throwing kitchenware into the living room, and the other people in the house watch each utensil go over their heads like a tennis game.


    Voice over: Phenk do yeh kadhaai, bekchi, yeh frying pan
    Inse nata todo.
    (The last sentence is accompanied by a huge wok landing in the postman's hands)
    (Heaven, or the exhaust fan, slowly lowers a Prestige Pressure Cooker into the wife's hands)
    Prestige Pressure Cooker. Fry kare, deep fry kare, chun chun sikaai kare.
    Jhat ubaale, pat pressure de [Cue to loud whistle]
    Prestige Pressure Cooker. Jo biwi se karein pyaar, woh Prestige se kaise karein inkaar!

    =====
    Kaayam Churn: Rakesh Bedi is dressed in the half-chaddi shikari costume complete with hat and rifle, and he is faced by three rakshasas with stuff written on their bellies (or maybe it was their belts?): Gas, Acidity and Pet-Dard (everything is written in Hindi)... RB is trying his best to get rid of these guffawing buffoon rakshasas (or were they rakshas buffoons? Hmm.) by shooting at them, but to no avail. He remarks, "Hm! Goliyon ka bhi koi asar nahin!" and suddenly a Rishi-muni appears in front of a yagna-kund seated right next to where RB was standing... and he says, "Inka ilaaj goliyaan nahin, aayurved hai" (and Ritwick assures me that he has used this line in daily life, and I think I should also get people to start using this in daily life) and the rishi gives RB a small bottle of Kaayam Churn. RB says, "Kaayam Churn?" and in the full version of this ad, the monsters vanish in a poof... but in the chopped up version of this ad, as soon as RB says Kaayam Churn, they cut the scene and then show RB smiling at the camera with a small bottle of the Churn in his hand, while the voice-over says: "Bhavnagar wale Sheth brothers ka Kaayam Churn!"

    =====

    By Anonymous Anonymous, at April 06, 2006  

  • Sonu,I think Shammi Kapoor kay saath Anjana Mumtaz thii aur Doosri Beena thii(Paan paraag waala).Reading your comments reminded me of all programmes.It used to be such an exciting time for us.Sylvania Laxman may Paintal bhi aata thaa na?

    By Anonymous Anonymous, at April 06, 2006  

  • JABARDASHT YADADASHT what a marvellous memory anjuli and sonu.ek minute i thought of viewing the ads in live as everything has been quoted line by line with artist and background music.Sabse interesting ki sab ad reading ke saath saath GAWAATEY gaya and artists were performing live in front of my eyes.really nicely presented
    chotki fua

    By Anonymous Anonymous, at April 09, 2006  

  • Thankyou for adding the Amritanjan and Strepsils commercial.We used to find it so amusing that the lion would roar like a kitten!

    By Anonymous Anonymous, at April 11, 2006  

  • Just marvellous! Mazza aa gaya
    I think that the way you remember the products along with ads is wonderful. Kudos to both u and the makers of the ads. These days I simply remeber the ads not the products.
    Half the ads are endoresed by Amitabh Bachchan

    By Anonymous Anonymous, at April 12, 2006  

  • Thankyou for putting 'ek titalee'link.It's great to be able to see it again.You guys really took me back to those doordarshan days.Well done!

    By Anonymous Anonymous, at April 12, 2006  

  • Great post...was searching for the 'Raju Tumhare daat to motiyon jaise chamak rahey hain!'
    ad and came across your page...Heres one I remember vividly *ing Deepika Chikalia
    who played Sita.

    shopkeeper: oh ho Deepikaji aaiye aapka saara samaan taiyaar hai

    Deepika : Mujhe yeh tikiya nahin super nirma deejeye

    Shopkeeper: Super Nirma ? Lekin aap to hamesha woh mehengi waali tikiya.....

    Deepika : Leti thi..lekin jab wohi mehenge daamon waali safaai , wohi jhaag aur wohi safedi
    kam dam mein mile to koi yeh kyun le ? woh na le

    Shopkeeper: Maan gaye

    Deepika : Kisse ?

    Shopkeeper: Aapki parkhi nazar aur Super Nirma dono ko.

    By Anonymous Anonymous, at September 26, 2006  

  • Hey it was awesome to read the aads , it just refreshed my memory thoroughly and felt I was actually viewing them.

    The great advertisements of Chawanprash was forgotten , an old man will run and climb the bus but a young guy will not be able to do .
    I think it said something like thandurusti ka raaz !!!

    And then the Badshaah masala it went something like ... biryani pulav chole masala bhadshaah masala !!!

    Vicks vaporub .... sir dard kar raha hai naak bhi bandh haan bhai haan kuch lethe kyun nahi bahuth si dawayian li vicks vaporu azmake dekho.

    Maggie noodles .... dho minute rukh sakthe hain sab ke sab kehsakthe hain maagie chaiye mujhe abhi.

    By Blogger indiantandoori, at October 20, 2006  

  • Lux, chitrakarancha saundarya saban

    - Boost is the secret of my energy - Kapil Deu
    - HMT, bulb bananewli Bharat ki sabsi badi company hai

    - Meim tum se badda.. Complan ki parivar (Sahid Kapoor)

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